Tourism development in Russia today is a day agenda of the heads of cities and regions. Tourist flows not only provide additional revenues to the local budget, but also stimulate the small and medium business, create jobs, contribute to the activation of the population. Breakout session devoted to branding tourist cities - one of the most popular promotional tools today territory, successfully tested by thousands of cities around the world. Speakers from both the direct organs of municipal government, and professional marketing community, will talk about the theory and practice of branding tourist cities, and discuss with the participants of the specific problems and their solution.